HOW WE WORK
CONNECTING THE DOTS – OUR PROCESS.
Cultural and Societal Change Drivers: We begin by looking at the big picture – how society and culture are changing and where these shifts will affect future consumer attitudes and behavior. We create white papers, speeches and visionary reports for our clients geared toward their industry and consumer.
Consumer and Retail Intelligence: We connect big picture change drivers to the defining shifts across major macro influences, such as generations, society, technology, retail and residential/commercial environments. Each season we build both custom and subscription-based reports around these important trends and this framework is what drives our product and design innovation.
Digital and Social Engagement Change Drivers: The marketing and messaging trends consumers rely on to engage with brands is directly linked to the bigger picture. We create custom and subscription based reports that track and analyze new technology, channels and methods of engagement.
Product and Design Trend Forecasting: Our various design forecasts cover key trends for environments where consumers work, play and live, for all seasons of the year. These forecasts include detailed trend stories – color, finish, material, pattern and detail. We specialize in custom trend direction by category or industry, color palette detail and product innovation concepts.
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