WHO WE ARE

WE STUDY, LEARN, CURATE AND INNOVATE.

Sphere Trending studies the present, learns from the past and applies its expertise to
connect the dots to create relevant strategies that will meet future consumer needs.

We understand the future:

defining the cultural, generational and societal trends affecting the consumer today and tomorrow.

We identify points of engagement:

on the pulse of digital, social and engagement trends that shape consumer attitudes, brand preferences and purchases.

We create inspiring design innovation:

traveling the world to gather design knowledge to forecast trends for future consumer environments – home, work and play.

We strategize for growth opportunities:

connecting the dots between all three disciplines – consumer, engagement and design – to create strategic trend forecasting for our clients and partners.

MEET OUR ONE-OF-A-KIND INNOVATORS AND DESIGNERS:

    MAXINE

    CEO, Chief Explorer of Opportunities

    SUSAN

    VP, Innovation Trends

    MANDI

    VP, Engagement Trends

    BETH

    Finance + Human Resources

    VIRGINIA

    Market Analyst

    EMILY

    Market Strategy Analyst

    RIANN

    Trend Forecaster

    CATHY

    Trend Forecaster

    KAITLYN

    Trend Forecaster

    TERESE

    Trend Forecaster

WHO WE
WORK WITH

IT’S ABOUT THE ABILITY TO BE FUTURE FORWARD,
YET REAL WORLD ORIENTED.

Our clients cover a diverse range of industries and we work with each by customizing trend insight and strategies to their future business goals.

  • home environments (building materials, furnishings and decor)
  • automotive (manufacturing and accessories)
  • retail (mass, specialty and dealers/showrooms)
  • commercial (office, hospitality, restaurant, healthcare)
  • technology (digital and social engagement)
  • services and events (tradeshows, retail events, displays and point of purchase)

Creativity is the power to connect the seemingly unconnected.

-William Plomer

HOW WE WORK

CONNECTING THE DOTS – OUR PROCESS.

gears
Cultural and Societal Change Drivers:  We begin by looking at the big picture – how society and culture are changing and where these shifts will affect future consumer attitudes and behavior. We create white papers, speeches and visionary reports for our clients geared toward their industry and consumer.

 

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Consumer and Retail Intelligence:  We connect big picture change drivers to the defining shifts across major macro influences, such as generations, society, technology, retail and residential/commercial environments. Each season we build both custom and subscription-based reports around these important trends and this framework is what drives our product and design innovation.

 

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Digital and Social Engagement Change Drivers:  The marketing and messaging trends consumers rely on to engage with brands is directly linked to the bigger picture. We create custom and subscription based reports that track and analyze new technology, channels and methods of engagement.

 

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Product and Design Trend Forecasting:  Our various design forecasts cover key trends for environments where consumers work, play and live, for all seasons of the year. These forecasts include detailed trend stories – color, finish, material, pattern and detail. We specialize in custom trend direction by category or industry, color palette detail and product innovation concepts.

 

STATS

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SEE WHAT WE DO

EXAMPLES OF OUR TREND INSIGHT, INNOVATION AND STRATEGY
AT WORK FOR OUR CLIENTS.

TOUR:

A Concept Home for Generation Now

SEE IT

READ:

Designing for Shrinking Square Footage

SEE IT

WATCH:

A Generational Consumer Experience

SEE IT

LEARN:

About 2015 Outdoor Living Trends

DOWNLOAD PDF

MENU OF
SERVICES

We apply our trend insight and strategy in a range of options to fit different project and client needs

SUBSCRIPTION:

Consumer and marketing insights and design trend forecasting is available as a subscription – receive monthly, quarterly or seasonal reports.

  • Monthly Consumer & Retail iQ Report
  • Quarterly Geek Report
  • Seasonal Design Forecasting (Spring/Summer, Fall/Winter, Seasonal)
  • Tradeshow and Conference Reportbacks

CUSTOM:

Using our extensive database and strategic insights, we create customized deliverables to meet client’s specific needs.

  • On-site Innovation Presentations (Consumer, Engagement & Design)
  • Macro Reports and White Papers (Deep dive into specific topics)
  • Design Forecast Style Guides (Application of design to specific product categories)

SPECIALTY:

Connecting the dots means paying attention to the little details; the special projects that are part of the process.

  • Conceptual Product and Packaging Design
  • Hand-painted Finishes for Product Application
  • Conceptual Interior /Exterior Design Direction (Home, Retail, Hospitality, Office, Event)
  • Digital, Retail and Social Strategy Review (Website, Apps, E-Commerce, Social Media)

Are you ready to talk?

 

GET IN TOUCH

NEW IDEAS

YOU’VE FOUND IT! THE PLACE WHERE WE SHARE THE NEW IDEAS AND INNOVATION FROM OUR DESKS AND AROUND THE WORLD.
HUNGRY FOR MORE?
Contact us!

Click image(s) below to download sample PDFs:

Consumer & Retail iQ Report:  Housing

Generational and lifestyle housing trends for 2015

DOWNLOAD PDF

Fall 2015:
Avant Trad

A sample of one of five interior design trends for 2015

DOWNLOAD PDF

City Trendspotting:
San Diego

Snapshot of innovative retail and homes from San Diego

DOWNLOAD PDF

Geek Report:
Trends from CES 2015

Two key thoughts from the world’s largest tech fest

DOWNLOAD PDF

 

Be curious. Stay curious. It’s the surest way to end up in an interesting or original place.

-Tom Farrey

CONNECT WITH US

LET'S TALK!

We’re located just outside of Detroit, Michigan and we love it here. Yes, even in the winter. Call, email or find us online and we’ll tell you more about us and our exceptional forecasts and services.


Email Us



Find Us
Sphere Trending

1116 Voorheis Rd.

Waterford MI, 48328

p. 248-681-3945
f. 248-681-3992

See our work, where we are traveling or just drop by and say hello! Please contact info@spheretrending.com with any inquiries